# BEKALY | Brand Toolkit V3 — Working Identity

**Status:** Provisional creative toolkit based on founder-supplied visual boards; no claim of trademark registration or final master vector approval.

## Brand core
- Brand: BEKALY
- Brand-story expansion: **Bridging Expertise, Knowledge, Agriculture, Legacy & Your Future.**
- Origin story: Beykonak · Kumluca · Antalya · Lycia
- Category: Agricultural innovation, market access and commercialization initiative in development.
- Primary English message: **From our roots to the world.**
- Secondary message: **Your technology deserves the right route to market.**

## Color palette
- Mediterranean Navy `#082E4B` (primary, typography, premium credibility)
- Mediterranean Blue `#0077B6` (market access, technology, sea)
- Citrus Orange `#EF8400` (small emphasis/CTAs)
- Olive Green `#698E23` (agriculture/crops)
- Leaf Green `#276B45` (credible field relationships)
- Sand `#F4EFE5` (soft secondary surfaces)
- Greenhouse White `#F7F9F7` (main page background)

## Typography
- Website: native/system sans-serif for performance; suggested display: Manrope / Inter (license permitting).
- Headings: tight tracking, confident and concise.
- Body: measured, technical, plain English, no invented metrics.

## Logo
- `assets/bekaly-logo.svg` — responsive wordmark **adapted** from founder-supplied BEKALY Mediterranean brand boards, not a final trademark-grade drawing.
- `assets/bekaly-symbol.svg` — standalone stylized A/leaf, provisional.
- Clearspace: at least the height of the central A around the logo.
- No gradients, distorted proportions, busy backgrounds, or fake company registration wording.

## Photographic direction
- Genuine founder portrait: `assets/musa-engin-founder.webp` from user-supplied photo.
- Regional crops / scenery: brand concepts only; do not use as proof of signed dealers, events or crop trials.
- Future dealer proof: real photos, permission to publish, date, location, identity, relationship status and verified caption.

## Voice
- Precise, agronomic, commercial; credible without exaggerating execution.
- Approved: “founder-led initiative,” “established professional relationships,” “exploring distribution and representation.”
- Not approved without evidence: “our dealer network,” “exclusive partner,” “nationwide salesforce,” “100+ dealers,” “active registered distributor.”

## Brand promise
**Technology understanding + market knowledge + honest channel access + practical commercialization discipline.**